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About Us

Established in 2008, The Norwich School of Hair & Beauty offers a range of intensive, professional courses from barbering to sports massage, all are fully accredited qualifications, meaning that the work and effort you put in as a student pays off with a reputable Diploma/Certificate . Once you have enrolled on one of our courses, you will always be classed as part of the school.

We are a small, independent school conveniently based on the outskirts of Norwich. We teach the latest techniques, practices & theories from our fully-equipped classrooms. 

Our school principal Sam, takes great pride in offering the highest quality training & the best qualifications within the industry with the help of her enthusiastic, dedicated & passionate team . We want you to gain the most while learning with us.

In a fast-paced, ever-changing industry we’re always keeping up. Our tutors are fully qualified, experienced professionals who work within the industry. We’ll share a wealth of experience and knowledge with you. We develop minds and talents in a nurturing, engaging way, helping you achieve your full potential.

Take a tour with Sam, our School Principal...

Meet the team at The Norwich School of Hair & Beauty

Sam Cummings Norwich School of Hair & Beauty



Sam believes in dreaming big & chasing your potential! Having started the school in 2008, it has grown no end since then with the team and courses on offer increasing with each passing year.

Leaving school with no GCSEs but a passion to work in the industry, Sam started an apprenticeship in Hairdressing after her chosen Beauty Therapy course had no spaces left. Following this, Sam travelled the world cutting hair for extra money & working on sailing yachts from Greece to Australia before returning to the UK to work as a barber & later completed a BA Honors Degree in 2009. Her diverse experiences in life means she can offer invaluable empathy and advice to her students, guiding them through each step of their respective journeys. 

Sam says that “watching people grow is so rewarding” and feels immense pride for the success stories that have come out of NSHB. Sam is always doing a course as she is a true believer in learning something new. A lover of motivational quotes, her favourite is “have courage, be kind”.

Sarah Daniels Norwich School of Hair and beauty


Head of Hairdressing & Barbering

Sarah not only teaches the Hairdressing and Barbering courses at NSHB but is also Head of Hairdressing & Barbering. An industry pro with over 10 years of teaching experience, she started developing her natural gift for hairdressing at the age of 14 when she began as a Saturday girl in a salon. From the age of 16 she then went on to gain her Level 2 and 3 in Hairdressing, before starting her teaching career at 21. 

A previous course director, Sarah holds multiple advanced qualifications including her Level 2 & Level 3 in Hairdressing, Level 4 Colour Technician, Matrix Colour Master, A1 Assessors Qualification, PTLLS, CTLLS & DTLLS. IQA qualification! Our students really are in the best possible hands when they enrol onto a course with Sarah. Sarah is currently doing a Degree in Leadership & Management, so she knows exactly what it is like juggling home, work and school life. 

Outside of teaching and managing our courses, Sarah is a Mum to her little girl and enjoys spending time with loved ones, going to the gym, running and walking her dog. Sarah’s favourite quote and advice she regularly gives her students is “you never fail until you stop trying”.

Peter Cummings Norwich School of Hair & Beauty


Head of Beauty & Massage

Peter is Head of Massage & Beauty and our Student Mentor. His diverse role means that he not only teaches Massage, Sports Massage & Indian Head Massage, but offers valuable personal and study support to all our students. 

Peter changed his career back in 2013 when he started learning Anatomy & Physiology as a bet with his brother in law and got hooked! Thanks to his mother-in-law Jackie Hamilton, Peter completed many courses including massage, sports massage and reflexology to name just a few! 

You will often find Peter in the office chatting to a student and mentoring them through any challenges they may have. He brings a wealth of knowledge through his hypnotherapy & NLP training.  Peter is currently doing a Leadership and Management degree, as his got the learning bug and likes to push himself! Gardening, paddle boarding and walking his 2 spaniels is often where Peter spends his spare time, along with his 3 teenage girls and wife.  His daily motto is ‘Today is going to be a great day!’ 

Rachel cattermole Beauty Therapist Norwich School of Hair & Beauty


Beauty Therapy & Massage Tutor

Rachel teaches Level 2 Beauty Therapy & Massage, meaning she not only teaches but offers support, guidance and invaluable industry knowledge to our students throughout their entire course experience. 

Rachel qualified as a Beauty Therapist upon leaving school, going on to work in cosmetics for the likes of Chanel, Clarins & Estee Lauder. An expert in her field having collected a wealth of experience in her 12 years as a beauty business owner, Rachel also works as a Bridal MUA and offers workshops on the side.

Students love Rachel’s calm and collected teaching style, with her expertise inspiring them to never stop expanding on their techniques. Her favourite part of the job is helping her students to progress in an entirely new field, as she remains passionate about passing on her industry knowledge to the next generation of Beauty Therapists. 

Ellie Hair tutor Norwich School of Hair


Hairdressing Tutor & Assistant

Ellie teaches & assists on both our Level 2 & 3 hairdressing courses. Starting out as an apprentice in a city centre salon, Ellie qualified as a hairdresser in 2012 having been taught by our very own Sarah. 

After becoming self-employed in 2015, Ellie decided to go into teaching not long after and now works 3 days a week in a hair and beauty studio in the Norwich Lanes. With a multitude of qualifications up her sleeve such as Level 2 VRQ, Level 2 NVQ, Level 2 NVQ in barbering and her A1 assessors award, Ellie is a fantastic addition to our teaching team. 

Ellie told us that she loves “how rewarding it is to watch the students progress into hairdressers and seeing what they do next!” as well as “passing on my knowledge to them knowing that I’ve helped them to pursue their dream careers!”. Exploring the world and going on holiday is one of her favourite things to do, telling us “I think my favourite motto in life is ‘the best time for new beginnings is now’.” 


Beauty Therapy Assistant


Beauty Therapy Assistant


Barbering Assistant


Barbering Assistant


Office Team


Office Team


Office Team


Aromatherapy Tutor

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